Many people cannot tell the difference between these things, but it is very important.

or parse the fine print on a label. They rely on memory, habit, and the visual promise of a package that looks just like it always has. That is why McCormick’s decision to shrink the contents of its pepper while preserving the same imposing, opaque container feels unsettling to many. Side by side with Watkins’ clear, honestly revealing jar, the contrast continue reading …